Skip to content
Home » LatinXcellence: Roberto Larios made his Hollywood dream come true and now he helps others do the same

LatinXcellence: Roberto Larios made his Hollywood dream come true and now he helps others do the same

Tests go back to when he was 13. Back then, Valentine’s Day, Mother’s Day, and Sweetest Day (a holiday celebrated in the Midwest, including her hometown of Chicago) meant working at her mother’s florist to help with the rush.

His pre-Hollywood turn to health management is further evidenced, when he worked from 8 a.m. to 9 p.m., and once went seven consecutive months without a day off.

There’s even more evidence of the days he spent driving Lyft (sometimes until 3 a.m. on weekends) while working full-time as an assistant, networking and reading scripts in his spare time. Hoye, the way he could compete in the finals.

Larios, a TV agent, knows what it means to work hard and has earned it inside one of the best agencies in Hollywood, wherever he is.

Larios’ parents, immigrants from Mexico, were employers who always worked, whether at the aforementioned florist, selling Mary Kay or at her father’s sports bar.

In fact, this is the last place where Larios gained major recognition for cinema. On the weekends before the bar opened, he set up shop in the basement of his father’s bar and stuck a VCR on the projector and cut classics, sometimes with first-time customers. Sunday was also a day for going to the family movies.

However, it took some time for this innate love for film to translate into his eventual career. But denying his passion for entertainment and his distaste for political science, his original academic pursuits while studying at Notre Dame did not last long.

Larios landed at the Hollywood agency Verve after completing his master’s degree training at DePaul University and never left, working his way up from the mailroom to becoming an agent.

“I grew up at home and, to be honest, that’s the best way: learning from down in the trenches and absorbing the company culture while learning valuable lessons,” he said.

However, this journey would never have been possible without the encouragement and support from Verio partners like Amy Ratzinger, Adam Weinstein and Bill Weinstein.

Larios recounts his journey with pride because it is no ordinary story. (“I was promoted after three years. That usually doesn’t happen to a Latino in this industry,” he said.) Even less are you looking for leaders who are invested in your success and who do. Take steps to

Take, for example, Larios’ side concert as conductor of Lieut. When he finally admitted to a boss that he had to supplement his income by driving, it was a wake-up call to what a living wage really was. Although driving, for him, was never the difference between talking, eating and not, Larios was honest about his position.

“I told him I would never get to that point, but what I didn’t want to worry about was making sure I could take care of my bills and pay my bills whenever I had to. To be able to come home to see family. A random,” he said. “I’ve been in situations and I’ve seen …

Leave a Reply

Your email address will not be published.