Skip to content
Home » Instacart names Facebook exec Fidji Simo as CEO

Instacart names Facebook exec Fidji Simo as CEO

  • by
Fiji Simu, who most recently served as vice president and head of Facebook Apps, will replace InstaCart co-founder Apoorva Mehta as executive director of the fast-growing grocery delivery service. The hiring makes Sumo a rare female executive at a major on-demand delivery company and appears to be taking steps to go public.
In a letter to the Instacart community on Thursday, Mehta, the publisher of the news, said that Samo “was at Facebook during the transition from a private company to the public market and understands the need to lead and scale a transformational business.” What does he need?”

“I think with Fiji’s leadership we will be in an even stronger position to reach our full potential and I look forward to working with him moving forward,” said Mehta, who is its executive director. Will proceed on the role of chairman. Board

Simo, who joined Instacart’s board earlier this year and will officially take over as CEO on Aug. 2, will inherit a company that has seen consumers and investors struggle through the pandemic. has experienced a tremendous increase in demand. The company, which was valued at $39 billion in March, has doubled in value since the pandemic began.

Simo joined Facebook in 2011 and spent a decade at the social media giant. At Facebook, he oversaw the development and strategy of its app, including News, Story, Groups, Video, and Marketplace services. Prior to that, he worked at eBay, where he was part of the company’s strategic team.

In a lengthy Facebook post on Thursday, Simo explained that he will use his experience working at Facebook, where he helped design its advertising business, to create InstaCart’s newest ad. Sales operations can be expanded. “He can’t wait to get to work,” she said [consumer packaged goods] Big and small companies help them discover their products.

Instacart president Neelam Gunanthiran told CNN Business in March that the company’s goal is to “build a leading advertising platform that supports the entire grocery ecosystem.”

Leave a Reply

Your email address will not be published.