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Home » Commentary: Peloton Lets Users Connect via Hashtags Like #BlackLivesMatter but Bans #LetsGoBrandon

Commentary: Peloton Lets Users Connect via Hashtags Like #BlackLivesMatter but Bans #LetsGoBrandon

Does connected fitness equipment maker Peloton have something against people named Brandon? Because if you try to root them on his platform using the #LetsGoBrandon hashtag, it will get blocked.

According to the Washington Examiner, the company confirmed Thursday that it is blocking the hashtag from personal profiles. PJ Media first reported the ban on Wednesday.

“We welcome members from all walks of life to engage in thoughtful conversation through their tags or with our groups,” Peloton told the Examiner in a statement.

“However, we have a zero-tolerance policy against divisive, explicit or other content that violates our policies. We are actively moderating our channels and have removed tags that span the political spectrum. have taken place, while still allowing members to express themselves using tags like #WomenForTrump.”

According to PJ Media, the phrase — which entered popular culture after hearing an NBC reporter chant “F** Joe Biden” as “come on, Brandon” at a NASCAR Xfinity Series race — is one of those few conservatives. Like is one of the tags. Not allowed in the service.

Trend Maker:

The critic called out WaPo Media for his paper, asking others to “back up” or retract the Steele Dossier stories.

Peloton makes bikes and treadmills with big screens, guided workouts, and user communities spanning the globe.

Last year, the company introduced hashtags to “give our members a more robust way to connect with each other through shared interests or identities” and “to make the experience more personal and relevant.” in and out of class. “

“Our tag feature is inspired by the sub-communities that come together online as a result of members connecting over common interests on leaderboards – whether it’s an alma mater, a favorite instructor or a sports team (and more!),” Peloton said. Post website in October 19, 2020.

“With tags, members can represent not only their name on the leaderboard, but also many aspects of their identity. Below, three of our members featured in our #MyPelotonReason commercial and what they’re showing. Identify the tags.

Peloton owners can use the tag not only to connect with other users, but also to access classes filtered by the tag. However, the company has limits on which tags can be used.

“Hateful, offensive, or obscene language is strictly prohibited in the Peloton service,” the guidelines read.

“This includes leaderboard names, locations, profile pictures, tags or any other User Content that disrespects, discriminates against, or otherwise disparages individuals or groups based on age, race/culture, ethnicity, nationality; promotes, relates to, or condones violence., immigration status, disability status, physical ability, sex or gender identity/expression, sexual orientation, religion, veteran status, physical appearance, socioeconomic status, or political affiliation.”

You probably won’t be surprised that there’s a hybrid tech fitness company left. In April, …

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